January 20, 2019

Seniors Travel Research Report

The results of the largest primary research study of the Australian seniors travel market to date is now available .

The seniors’ market is the fastest growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third largest in the world – 3rd behind China and USA.

Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative travel opportunity we are likely to see in our lifetimes. We will never again see a more cashed up and time rich travel sector again.

The over 55’s market is the greatest untapped opportunity in the global travel industry.

They have the money to spend – more than any other generational cohort and the time and desire to travel.

Targeting this sector, for both international and domestic travel makes perfect economic sense.  

Here are a few benefits to targeting the over 55’s market:

  • They are available to travel, easy to reach with a willingness to buy

  • The over 55’s is open to deals, available to your marketing and advertising…. there for the taking if you target correctly

  • Spontaneous and willing to travel at the drop of the hat with the right ‘trigger’

  • They are the tourism industry guardian angels, they will look after you if you look after them.  They will spread the word to their friends and family.  They love talking about great experiences

  • They are low and shoulder season fillers. Most don’t want to travel in peak season (unless with family)

  • Want to equally travel around Australia and overseas.  They are excited about both.  There is no trade off.  They put as many hours in planning domestic trips as they do international

  • So, there is no ‘luxury escapes effect’, they are travelling domestic anyway.  Families and millennials for example often need to make the choice between an international and domestic trip

What’s included in the research package:

The report is broken up into key sections to help you find what you need easily and readily.

1. About the research

2. The Customer

3. Key findings and Trends

4. Customer Journey – including tactical and content tips

5. Domestic travel

6. International travel

7. Marketing Implementation playbook (released Jan)

8. Product development opportunities (released Feb)

9. Sales Team playbook (released March)

10.  Tools and resources for you to distribute to your industry – throughout the year.


AUD5000 investment. 

If you were to commission the research yourself, it has been costed at a value of AUD200K

The research also comes with a 30-day money back guarantee.  If when you see it, you feel you cannot use it, you will get you your money back. No questions asked.

For more information contact

Seniors Travel Expert

Bronwyn White | CEO New Young Consulting

[email protected]

Mobile:  0408 225 766