Is it really worth marketing to baby boomers

Is it really worth marketing to seniors? The answer is a resounding YES. The current wave of baby boomers coming through that are about to retire couldn’t be more different than previous older generations.

You simply cannot afford to ignore this market. There are lots of them, they are cashed-up, time-rich and ready to spend on travel, health and fitness, well being and transformative experiences.

Check out this short video to understand why you simply cannot ignore the disruptive demographic

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