Growth Hacking with Boomers 2020

In this tutorial, we talk about combining growth hacking principles with the most up-to-date research and insights on baby boomers.

It may seem like an oxymoron combining baby boomer insights with growth hacking, but the main principles behind growth hacking are using data to drive decisions and one metric – growth.

It makes perfect sense to include baby boomers as a segment if looking to growth hack! There are more of them, they have more time and more wealth combined than any other generation.

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