Opportunities in Marketing to Seniors

In this podcast, I chat to Travel Writers Radio and throw out some compelling stats as well as showcase a few opportunities and quick wins.  10 minutes. Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting  a market intelligence and strategic marketing agency that specialises in the seniors travel market. She brings with her[…]

Top 5 Content Ideas to Attract Cashed Up Senior Travellers

One of the major findings in our seniors travel research is that when it comes to marketing to seniors, you simply cannot have too much content. Seniors will literally spend hundreds of hours on the internet, whether it be for domestic or international travel over the course of the traveller path to purchase (customer journey).[…]

10 Seniors Travel Marketing Myths Busted.

In this infographic we challenge some of the stale thinking when it comes to marketing to the over 55’s travel market. Today’s travelling seniors spend hundreds of hours on the Internet researching travel over the course of the year! As a result, they have become experienced travel researchers and as their confidence grow, become more[…]

New Seniors Travel Research

Hot off the press…literally today! Our seniors travel research that is in field right now is showing explosive results already.  Expect it to shatter all of your preconceived notions of the way seniors plan their travel and experience places. I wanted to share with you one of the responses when asked on our online bulletin[…]