Seniors are truly The disruptive demographic. Cash Rich, time rich, ready to travel.
We will never see another business sector like the over+50s economy. Increase your relevance, connect with the 3rd largest global economy (behind USA and China), create loyalty, raving fans and increase your revenue.
Check out our latest blog posts!
Fast facts for crazy busy people. They have way more money than any other generational cohort. Millennials may be ‘sexy’, but they have no money, or maybe money for 1 holiday a year. 2. They have way more time than anyone else. They may be fully retired, semi-retired, more flexible in their workplace or more[…]
In this podcast, I chat to Travel Writers Radio and throw out some compelling stats as well as showcase a few opportunities and quick wins. 10 minutes.
One of the major findings in our seniors travel research is that when it comes to marketing to seniors, you simply cannot have too much content. Seniors will literally spend hundreds of hours on the internet, whether it be for domestic or international travel over the course of the traveller path to purchase (customer journey).[…]
The seniors’ market is the fastest growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third largest in the world – 3rd behind China and USA. Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative[…]
In this infographic we challenge some of the stale thinking when it comes to marketing to the over 55’s travel market. Today’s travelling seniors spend hundreds of hours on the Internet researching travel over the course of the year! As a result, they have become experienced travel researchers and as their confidence grow, become more[…]
I have been researching the seniors and over 55’s market for many years now and we have released the results of our brand new survey of the over 55’s travel market. We tested a range of real travel images with our respondents to see how they reacted to some of the current travel advertising in[…]
Hot off the press…literally today! Our seniors travel research that is in field right now is showing explosive results already. Expect it to shatter all of your preconceived notions of the way seniors plan their travel and experience places. I wanted to share with you one of the responses when asked on our online bulletin[…]
One thing that we do know for certain through 20 years of researching the senior traveller is that toilets are top of mind for all. Check out Bronwyn talking about the International Toilet Tourism Awards with BBC World news.
In this interview with Sky News, we cover off a whole range of seniors travel insight including: intergenerational travel, singles, cruising and lots more. It is pretty amazing what you can pack into a few minutes!
Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it 6 months ago. The interest comes mostly from mainstream press (it is a great story). We have been on TV, in all the national newspapers, marketing magazines and positioned as being on the forefront of seniors travel[…]
About Our Clients
Marketing to the over 50's seniors market. The disruptive generation.
Our clients understand the need to connect with the over 50’s travel market and to go where the money is.
They want to create a travel business or build a destination marketing strategy to attract senior travellers with the money and a willingness to spend it freely on travel.
We help our clients understand how to meet the changing needs, values and attitudes of the +50s market - the ‘New Young’.
The ‘New Young’ will not be defined by age. in fact, they are fighting it more than any other previous generation.
And there is a considerable difference between their actual age and the way the ‘New Young’ think of themselves. They have high expectations and expect them to be met, quickly.
This has profound impact on the way we market, communicate to and innovate in this space.
What our clients typically come to us for is guidance on how to effectively connect with the market Including in the areas of marketing communications and branding:
We help navigate the nuances, the language, the imagery and the messaging to connect with this market and forge profitable ongoing relationships with a truly disruptive market.