the +55's baby boomer generation is a truly once in a lifetime opportunity for a massive growth in sales.
There are lots of them, they are cash rich, time rich and willing to spend.
Check out our latest blog posts!
Podcast: Bronwyn White with Jacinta Phelan, CEO of Senior Stays
Jacinta Phelan is CEO and founder of Senior Stays – finding the best travel deals for the +55’s seniors travel market. In this podcast we have a lot of laughs, share travel stories and tips on how to market to seniors.
Growth Hacking with Boomers 2020
In this tutorial, we talk about combining growth hacking principles with the most up-to-date research and insights on baby boomers. It may seem like an oxymoron combining baby boomer insights with growth hacking, but the main principles behind growth hacking are using data to drive decisions and one metric – growth. It makes perfect sense[…]
Is it really worth marketing to baby boomers
Is it really worth marketing to seniors? The answer is a resounding YES. The current wave of baby boomers coming through that are about to retire couldn’t be more different than previous older generations. You simply cannot afford to ignore this market. There are lots of them, they are cashed-up, time-rich and ready to spend[…]
Adventurous, Brave and Fearless: The +55 Solo Female Traveller
Solo boomer travel growth presents huge opportunity The Future of Seniors Travel Report is the biggest syndicated study ever completed in Australia on the planning and booking habits of the over 55’s travel market. Our latest installment for our baby boomer travel report clients includes an expose on the +55 solo traveller. It is one[…]
Travel and Tourism Marketing 2020: The Disruptive Demographic
Marketers have less time and budget than ever before, yet the expectation is to achieve more than they ever did. Add to that the frustration of trying to navigate change and increase profits and productivity amid a backdrop of chaos and disruption. It is more important than ever, to practice evidence-based marketing. And all the[…]
Why you should target senior travellers (more reasons)
Fast facts for crazy busy people. They have way more money than any other generational cohort. Millennials may be ‘sexy’, but they have no money, or maybe money for 1 holiday a year. 2. They have way more time than anyone else. They may be fully retired, semi-retired, more flexible in their workplace or more[…]
Opportunities in Marketing to Seniors
In this podcast, I chat to Travel Writers Radio and throw out some compelling stats as well as showcase a few opportunities and quick wins. 10 minutes.
Top 5 Content Ideas to Attract Cashed Up Senior Travellers
One of the major findings in our seniors travel research is that when it comes to marketing to seniors, you simply cannot have too much content. Seniors will literally spend hundreds of hours on the internet, whether it be for domestic or international travel over the course of the traveller path to purchase (customer journey).[…]
7 Reasons Why You Should Target Seniors
The seniors’ market is the fastest growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third largest in the world – 3rd behind China and USA. Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative[…]
10 Seniors Travel Marketing Myths Busted.
In this infographic we challenge some of the stale thinking when it comes to marketing to the over 55’s travel market. Today’s travelling seniors spend hundreds of hours on the Internet researching travel over the course of the year! As a result, they have become experienced travel researchers and as their confidence grow, become more[…]
About Our Clients
Marketing to the +55's. The disruptive demographic.
Our ideal clients understand the need to connect with the over 55’s baby boomer generation and to go where the money is.
We help them understand how to meet the changing needs, values and attitudes of the baby boomer generation - the ‘New Young’.
What our ideal clients typically come to us for is guidance on how to effectively connect with the market Including in the areas of insights, sales and marketing communications
We help navigate the nuances, the language, the imagery and the messaging to connect with this market and forge profitable ongoing relationships with a truly disruptive market. The ‘New Young’ will not be defined by age. In fact, they are fighting it more than any other previous generation.
And there is a considerable difference between their actual age and the way the ‘New Young’ think of themselves. They have high expectations and expect them to be met, quickly.
This has profound impact on the way we market, communicate to and innovate in this space.