In this tutorial, we talk about combining growth hacking principles with the most up-to-date research and insights on baby boomers. It may seem like an oxymoron combining baby boomer insights with growth hacking, but the main principles behind growth hacking are using data to drive decisions and one metric – growth. It makes perfect sense[…]
The seniors’ market is the fastest growing yet most misunderstood market we know. What is phenomenal, is that the +55 economy is the third largest in the world – 3rd behind China and USA. Yet is a sector that is largely ignored by marketers and innovators alike. Make no mistake, this is the most lucrative[…]
In this infographic we challenge some of the stale thinking when it comes to marketing to the over 55’s travel market. Today’s travelling seniors spend hundreds of hours on the Internet researching travel over the course of the year! As a result, they have become experienced travel researchers and as their confidence grow, become more[…]
I have been researching the seniors and over 55’s market for many years now and we have released the results of our brand new survey of the over 55’s travel market. We tested a range of real travel images with our respondents to see how they reacted to some of the current travel advertising in[…]
Hot off the press…literally today! Our seniors travel research that is in field right now is showing explosive results already. Expect it to shatter all of your preconceived notions of the way seniors plan their travel and experience places. I wanted to share with you one of the responses when asked on our online bulletin[…]
One thing that we do know for certain through 20 years of researching the senior traveller is that toilets are top of mind for all. Check out Bronwyn talking about the International Toilet Tourism Awards with BBC World news. Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting a market intelligence and strategic marketing[…]
Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it 6 months ago. The interest comes mostly from mainstream press (it is a great story). We have been on TV, in all the national newspapers, marketing magazines and positioned as being on the forefront of seniors travel[…]