Bronwyn White talks about why we need to market to seniors

Is it really worth marketing to baby boomers

Is it really worth marketing to seniors? The answer is a resounding YES. The current wave of baby boomers coming through that are about to retire couldn’t be more different than previous older generations. You simply cannot afford to ignore this market. There are lots of them, they are cashed-up, time-rich and ready to spend[…]

Intergenerational travel

Talking Seniors Travel on Sky News

In this interview with Sky News, we cover off a whole range of seniors travel insight including: intergenerational travel, singles, cruising and lots more. It is pretty amazing what you can pack into a few minutes! Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting  a market intelligence and strategic marketing agency that specialises[…]