Jacinta Phelan is CEO and founder of Senior Stays – finding the best travel deals for the +55’s seniors travel market. In this podcast we have a lot of laughs, share travel stories and tips on how to market to seniors. https://player.whooshkaa.com/episode?id=549887 Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting a market intelligence[…]
Is it really worth marketing to seniors? The answer is a resounding YES. The current wave of baby boomers coming through that are about to retire couldn’t be more different than previous older generations. You simply cannot afford to ignore this market. There are lots of them, they are cashed-up, time-rich and ready to spend[…]
Marketers have less time and budget than ever before, yet the expectation is to achieve more than they ever did. Add to that the frustration of trying to navigate change and increase profits and productivity amid a backdrop of chaos and disruption. It is more important than ever, to practice evidence-based marketing. And all the[…]
Fast facts for crazy busy people. They have way more money than any other generational cohort. Millennials may be ‘sexy’, but they have no money, or maybe money for 1 holiday a year. 2. They have way more time than anyone else. They may be fully retired, semi-retired, more flexible in their workplace or more[…]
In this podcast, I chat to Travel Writers Radio and throw out some compelling stats as well as showcase a few opportunities and quick wins. 10 minutes. Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting a market intelligence and strategic marketing agency that specialises in the seniors travel market. She brings with her[…]
One of the major findings in our seniors travel research is that when it comes to marketing to seniors, you simply cannot have too much content. Seniors will literally spend hundreds of hours on the internet, whether it be for domestic or international travel over the course of the traveller path to purchase (customer journey).[…]
In this interview with Sky News, we cover off a whole range of seniors travel insight including: intergenerational travel, singles, cruising and lots more. It is pretty amazing what you can pack into a few minutes! Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting a market intelligence and strategic marketing agency that specialises[…]