Is it really worth marketing to seniors? The answer is a resounding YES. The current wave of baby boomers coming through that are about to retire couldn’t be more different than previous older generations. You simply cannot afford to ignore this market. There are lots of them, they are cashed-up, time-rich and ready to spend[…]
In this podcast, I chat to Travel Writers Radio and throw out some compelling stats as well as showcase a few opportunities and quick wins. 10 minutes. Bronwyn WhiteBronwyn White, is the CEO of New Young Consulting a market intelligence and strategic marketing agency that specialises in the seniors travel market. She brings with her[…]
One of the major findings in our seniors travel research is that when it comes to marketing to seniors, you simply cannot have too much content. Seniors will literally spend hundreds of hours on the internet, whether it be for domestic or international travel over the course of the traveller path to purchase (customer journey).[…]
I have been researching the seniors and over 55’s market for many years now and we have released the results of our brand new survey of the over 55’s travel market. We tested a range of real travel images with our respondents to see how they reacted to some of the current travel advertising in[…]