I have been researching the seniors and over 55’s market for many years now and we have released the results of our brand new survey of the over 55’s travel market. We tested a range of real travel images with our respondents to see how they reacted to some of the current travel advertising in[…]
Hot off the press…literally today! Our seniors travel research that is in field right now is showing explosive results already. Expect it to shatter all of your preconceived notions of the way seniors plan their travel and experience places. I wanted to share with you one of the responses when asked on our online bulletin[…]
One thing that we do know for certain through 20 years of researching the senior traveller is that toilets are top of mind for all. Check out Bronwyn talking about the International Toilet Tourism Awards with BBC World news.
In this interview with Sky News, we cover off a whole range of seniors travel insight including: intergenerational travel, singles, cruising and lots more. It is pretty amazing what you can pack into a few minutes!
Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it 6 months ago. The interest comes mostly from mainstream press (it is a great story). We have been on TV, in all the national newspapers, marketing magazines and positioned as being on the forefront of seniors travel[…]